Nature Valley, the world’s first cereal snack brand, is considered a pioneer and creator of the category, dating back to 1975. The brand is produced by the American company General Mills. Nature Valley is the leading brand in the adult cereal snack category in Israel. The brand offers 3 families of snacks: Crunchy – the classic, hard snack; Chewy – the soft and indulgent snack; and Protein – the ideal protein snack for a balanced diet and an active lifestyle. All snacks are produced without added preservatives, using high-quality ingredients, providing a convenient snack option for any time of the day.